Senior Marketing Manager - Demand Creation
VETRO Inc is known in the market for simplifying complex fiber network GIS, thereby democratizing users’ ability to create and share data, massively increasing efficiency and transparency of projects, and increasing speed to market. With a comprehensive digital inventory modeling the physical layer of the internet, coupled with Open APIs, network owners can readily operationalize their map and unlock business value. Learn more at www.vetrofibermap.com.
Position Overview:
VETRO is seeking a dynamic and results-driven Senior Marketing Manager to lead demand generation, owning end-to-end strategy and execution of marketing plans to generate leads, drive pipeline creation, and grow ARR. The ideal candidate will enjoy creating bold, effective marketing campaigns, orchestrating cross-channel strategies, and be motivated by results.
Key Responsibilities, including but not limited to:
Omnichannel Campaign Management (Podcast, Website, SMM, Email, Referral, Review Websites, PPC, etc.)
- Ensure programs deliver the targeted MQLs for the Sales Team from across all campaigns. Track and measure marketing pipeline actively to identify trends and missed opportunities.
- Collaborate with the sales team to develop effective sales cadences for stronger lead management and conversion.
- Manage and grow VETRO social media presence across platforms such as LinkedIn, Twitter, and Facebook.
- Develop and execute a content calendar that aligns with marketing objectives, engaging with the community to increase brand awareness and drive website traffic.
- Lead efforts to improve VETRO SEO rankings and organic traffic through keyword strategy, on-page optimization, and content creation.
- Plan, manage, and execute company webinars, working with internal teams to ensure timely delivery and alignment with marketing goals.
- Track and report on campaign performance metrics, providing insights on engagement and lead conversion to inform future programs and optimize ROI.
Sales Enablement Content:
- Work closely with sales and product marketing teams to develop engaging sales enablement content, including product one-pagers, presentations, case studies, and customer success stories.
- Ensure all marketing collateral is up to date, on-brand, and aligned with VETRO value propositions.
Video Content Creation:
- Collaborate with internal teams to create video scripts and storyboards that align with VETRO marketing goals.
- Ensure video content is optimized for web, social media, and email marketing campaigns, enhancing customer engagement.
HubSpot Marketing
- Manage the HubSpot platform, ensuring it is fully leveraged for campaign automation, lead nurturing, and email marketing.
- Develop and maintain reporting dashboards to track key metrics, including lead volume, conversion rates, and campaign ROI.
- Implement advanced workflows for automation, ensuring streamlined campaign execution and personalized customer engagement.
Agency Oversight
- Drive collaboration with external agencies to ensure seamless execution of marketing activities.
Qualifications, Professional Requirements:
- Proven experience in B2B marketing, with a focus on demand generation and brand positioning
- 5+ years of Demand Generation experience
- 5+ years of Performance Marketing experience
- Strong analytical skills for translating insights into strategies and campaigns that drive high-quality leads
- Experience managing social media channels and developing social media strategies.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- CRM and email marketing experience (HubSpot preferred)
- Expertise in digital marketing tools (SEO, PPC, Social Media Ads/Organic)
- Excellent content creation skills, with the ability to draw upon insights from external sources, ongoing podcast interviews with our Ideal Customer Profile (ICP), and internal customer interactions
- Strong Organizational, Communication, Presentation, and Analytical Skills
What we offer:
- Ability to work in a market-disruptive, growth-oriented business; with a mission to bridge the digital divide and enable better connectivity for all
- Competitive compensation and benefits package
- Medical, dental, vision, life & disability coverage, and 401(k) match
- Opportunity to work remotely, if desired
- Generous paid time off policy
About VETRO
VETRO delivers the world’s best map-based SaaS platform to plan, design, build and operate the internet infrastructure that enables a connected and sustainable world. Our flagship Product VETRO FiberMap is purpose built for Internet Service Providers and others who own or manage fiber networks and need to share connected network data with partners in the broadband ecosystem. At VETRO, we are passionate about enabling better connectivity for all, and expediting time to value for our customers. The company is located in Portland, ME.
Everyone is welcome here. At VETRO, we strive to create an inclusive environment that empowers our employees. We know diverse teams make stronger teams, and we believe our products benefit from our diverse backgrounds and experiences. We are proud to be an equal opportunity employer and we invite all qualified applicants to apply.
Questions? We'd love to hear from you!